Thursday, December 26, 2019

Bathroom Rights For Transgender Individuals - 1289 Words

Bathroom Rights for Transgender Individuals Josephine Do HDE 110 February 2, 2017 Bathroom Rights for Transgender Individuals Transgender rights and policies have always been an ongoing debate. In the article, â€Å"Bathroom Battlegrounds and Penis Panics,† Schilt and Westbrook (2015) argued that in order to push gender equality forward, we must consider the rights of transgender people by allowing them to have access to bathrooms that support their gender identity rather than their biological sex. In doing so, authors believed that it would make progress in alleviating discrimination against transgender people. However, in this conscious effort to fight for transgender rights and their access to sex-segregated spaces,†¦show more content†¦Not only did the authors believe that opponents are using these claims to support their arguments, they also believed that it placed stereotypes on men or an imagined male, to be threats and women to be weak and in need of protection. Schilt and Westbrook argued that opponents did not take into account that trans gender individuals report facing an immense amount of discrimination and are in need of protection as well. They also argued that their opponent’s claims â€Å"generate fear and misunderstanding around transgender people along with the suggestion that transgender people are less deserving of protection than cisgender women and children (Bathroom Battlegrounds and Penis Panics, para. 6).† Although they mentioned that they were not suggesting that sexual assault is not a serious issue, they argued that public restrooms rarely have such assaults. In addition, they argued that based on empirical data, transgender people in the Unites States are much more likely to face violence rather than creating it. They also emphasized that their opponents were not able to site these claims of an actual case of bathroom sexual assault, rather that it was just from their deep-rooted cultural fears. Schilt and Westbook pointed out that prior to the Victorian era, men and women were using the same privies and outhouses,Show MoreRelatedJoe Is A Fifteen-Year-Old Boy Whom Is In The Process Of1614 Words   |  7 Pagesnon-passing phase of transitioning into a transgender individual. Lately, there has been heavy discussion on the rights of transgender individuals to use public facilities. These thoughts and conversations have been bubbling in the past few months since President Trump took office in January. Gender-neutral restrooms is a large topic discussed in society today. My research project is going to discuss the transgender community and gender queer individuals that struggle with gender segregated restroomsRead MoreTransgender Students Should Be Legal967 Words   |  4 PagesTransgender people are deserving of having the right to use public facilities that correspond with their gender identity instead of being forced to use facilities that match their biological sex, which could put them in danger. There have been many cases of transgender people being denied a ccess to use bathrooms and locker rooms for the gender they identify with, out of worry that they’d make other people occupying said bathrooms and locker rooms uncomfortable. The reactions of other groups of peopleRead MoreNew Challenges For American Culture1538 Words   |  7 Pagesgroup of individuals, such as LGBT supporters, to challenge the traditional scope of American culture. In contrast to Bigfoot, Loch Ness Monster, Bloody Mary, etc†¦bathroom accessibility has created new challenges for American culture by opposing traditional bathroom procedures. Although separate restroom quarters have been created to uphold safety and other regulations, the myth of a man using a women, or vice versa, have created new challenges out of old myths. Recent controversy, LGBT rights haveRead MoreThe Dilemma of Transgender Bathroom Use1567 Words   |  7 Pagesï » ¿The Dilemma of Transgender Bathroom Use There are many individuals who do not know about the increasingly common identity known as transgender. Transgender is a term that describes a person who identifies as the sex opposite of what is stated on their birth certificate. Also, a numerous amount of people don t recognize the growing population of individuals who are gender-nonconforming, which means they identify themselves as neither man nor woman. To a large sum of transgender people life is theRead MoreMaura Pfefferman Reflection1557 Words   |  7 Pagesinteraction with each other and those around them helps to highlight the flaws that lie in every individual. Through the flaws and struggles of characters depicted in her television show, Transparent, Jill Soloway highlights the plight of the queer individuals in society. This blunt reflection raises awareness of the self-centered nature of humans and the hatred, insensitivity, and bigotry that these individuals face, which hopefully can prompt an increase in acceptance of differences between people. Read MoreTransgender People Should Be Allowed The Same Basic Human Rights959 Words   |  4 Pagesare. It s a basic human right† (Andreja Pejic, 2014). This is what transgender people strive for, basic human rights. Having the ability to use the bathroom of the gender that they identify with should be one of those rights. However, many people focus on the negatives rather than the benefits such a policy could bring. In turn many people’s first thoughts on this issue go straight to bathrooms becoming unsafe. Though, in reality, transgender people choosing the bathroom they identify with won tRead MoreHouse Bill : The Rights Of The United States1545 Words   |  7 PagesAll individuals are born with certain rights that are guaranteed to us a citizen of the United States and as human beings. These rights include the fact that â€Å"All human beings are born free and equal in dignity and rights† (â€Å"Universal Declaration†). In the United States, we are als o guaranteed the rights to not be discriminated against due to race, gender, age, sex, and sexual orientation, however, discrimination is all too common. Discriminatory laws and practices occur all over the United StatesRead MoreTransgender Bathroom Access And Public Schools1009 Words   |  5 PagesA sign protesting a recent North Carolina law restricting transgender bathroom access is seen in the bathroom stalls at the 21C Museum Hotel in Durham, North Carolina May 3, 2016. (REUTERS/Jonathan Drake/File Phot by Colleen Jenkins WINSTON-SALEM, N.C. (Reuters) - A U.S. judge will hear arguments on Monday to stop North Carolina from en forcing a state law barring transgender people from using bathrooms in government buildings and public schools that correspond with their gender identity Why shouldRead MoreGender Politics : Are We Concerned About The Wrong Safety?1299 Words   |  6 PagesGender Politics: Are we concerned about the wrong safety in bathrooms? Walking through a never-ending hallway at the mall, a man stops abruptly between two strange yet oddly familiar doors. Suddenly, he feels paranoid and glances around the area. Is he being watched? He stares up at the odd white symbols depicted on both doors while making his decision. As he reaches out hesitantly for the door knob he asks himself â€Å"Will I go into this room and be assaulted, or will I go into the other and be potentiallyRead MoreUsa Case Study1092 Words   |  5 PagesFar Right: Background and Position - Currently the United States of America and the State of Ohio have no laws regarding which types of person can use which types of restrooms. While there are no laws restricting transgender people, there are also no laws protecting them from violence surrounding this issue, unlike all other groups of people. Nearly all Transgender individuals are law-abiding citizens. They have done nothing wrong to have such a necessary freedom stolen from them. Transgender people

Wednesday, December 18, 2019

Why Should America Undertake The Unrewarding Task Of...

Currently the world is experiencing an endless period of turmoil with no visible end. From Israel and Gaza, to Ukraine and Russia, to Ebola in Africa and to Isis in Iraq, the western hemisphere watches as these horrible atrocities continue to unfold. These crises continue to metastasize due to lack of leadership and support from the Western Hemisphere. America’s reputation throughout history was that of combating terror, malady, and poverty. Why should America undertake the unrewarding task of policing the globe? A world with no policeman will allow belligerents to hurt innocent people and thrive from doing so, thereby promoting bad behavior and compelling others to follow in their actions. Thus, America must assume the role of â€Å"World†¦show more content†¦Fifty million of the dead were from the Allied Powers that â€Å"won† the war. In the past the absence of a powerful authority to assume a leadership role has resulted in many world conflicts. Such conf licts have claimed millions of lives and damaged many international relationships. One of the most heartbreaking sights was the image of a family with four children sheltering in a bunker as an incessant shower of bombs destroyed their home and nearby buildings. Exiting the bunker only brought forth even more sickening images as the family watched their neighbors being carried away on stretchers. This scene was one of the many portrayed by the media on the conflict between Israel and Gaza. Not much later my TV screen was taken over by the images of Liberia and the sickly patients diagnosed with Ebola aching for help knowing that there wasn’t any help coming. Unable to watch these stomach churning events unfold, I quickly changed the channel only to be faced with the news of yet another beheading of a westerner at the hands of Isis terrorists. Most Americans oppose the idea of America being â€Å"The World’s Policeman† because the title assumes immense responsi bility. According to the Politico Poll presented by CNN, a staggering 67% of Americans believe that we shouldn’t get involved in foreign issues while 20% believe the U.S has a responsibility to use its military to protect democracy and peace. In the midst of deepening violence

Monday, December 9, 2019

Entrepreneruship is Merely a Special Case of Leadership

Question: Discuss about theEntrepreneruship is Merely a Special Case of Leadership. Answer: Introduction The entrepreneurial leader has been referred to as a powerful aspect of todays growing society. These leaders are responsible to drive change in business and society. An entrepreneurial leader is often viewed as a charismatic individual with long term visions influential powers so as to introduce change within the society (Vecchio, 2003). The importance of entrepreneurship can be seen with respect to job creation innovation in creating a new venture as well as playing a major role to cope with never ending pace of the society. According to Drucker, entrepreneurship has been referred to as term which either depicts to small businesses or new ventures. In order to consider the relationship between leadership and entrepreneurship, one must take into consideration the definition of entrepreneurship from various perspectives. Once upon a time, entrepreneurial leaders have been referred to as heroic innovators who have the eye of spotting the opportunities. In 70s the term entrepreneursh ip was referred to as risk takers (Strubler Redekopp 2010). In 80s the term evolved to venture capitalists. In 90s the term was aligned with innovation. In the last decade, the real importance of entrepreneurship has come into place. In todays society, entrepreneurship has been viewed from different perspectives. Some take it as a synonym to creativity and some to innovation. Some look into their personal traits, optimistic overview and drive to do something new in the ever growing society. Entrepreneur refers to a term which is derived from a French word i.e. enterprendre i.e. to undertake. A person who undertakes risk in creating a new enterprise is known as an entrepreneur. The process of creating the new enterprise is known as entrepreneurship. Entrepreneurship has been referred to as the process of creating new enterprisesas well as exploitation of newer opportunities in the business environment (Sine David, 2010). Some of the characteristics of an entrepreneur have been characterized by the following features which are discussed in the coming paragraph. The first characteristic of an entrepreneur is its economic and dynamic activity. Entrepreneurship has been referred to as an economic activity as it involves the creation of a new business keeping in mind the wealth or financials associated with the same. Secondly, entrepreneurship has been related to business innovation i.e. to research new business ideas. Entrepreneurship provides an individual to continuously evaluate the mode of business operations along with efficient and effective systems which can be evolved or adopted. In other words, entrepreneurship has been referred to as the process of optimising the resources in a well - defined manner (Sheppardson Gibson, 2011). Third characteristic of an entrepreneur is its risk bearing capacity. Entrepreneurs have been known as risk takers. They assume risks while creation as well as implementation of new business ideas. It shall be seen that, the new business ideas are not always profitable at the first go. An entrepreneur would be required to have patience in order to seek positive results in the long run. It shall be taken into consideration that, an entrepreneur shall be able to take risks or else it will never succeed in the long run (Ripoll, Rodriquez, Barassa Antino, 2010). Lastly, profit potential also displays the success of an entrepreneur. Profit potential is referred to as the level of return which would be reaped in a business venture in a long run. Entrepreneurial has been referred to as a process or journey of creation of a new business venture. Some of the successful entrepreneurs are Bill Gates, Mark Zuckerberg, Steve Jobs, Gordon Moore, Jamshedji Tata Warren Buffet. There is an entrepreneurial process which is followed by all the entrepreneurs in order to create a new business venture. The entire process is divided into three parts i.e. entrepreneurial job, operation promotion. Entrepreneurial job is further divided into two parts i.e. preparation of the feasibility report generation of the new idea for business proposal (Chand, 2016). In order to generate a business idea, the entrepreneurial process will take three more steps i.e. germination, preparation incubation. Germination refers to the first step in the entrepreneurial process. It is more or less like planting seeds in order to have a grown up plant in the near future. It shall be seen that, creative ideas shall be linked according to the taste of individuals interest or specific problem or level of curiosity. The second step in the entrepreneurial process refers to preparation. In this step the idea which is germinated in the previous step is moulded based upon ones interest, levels of curiosity and start to search for various problems which might occur in the years to come. The last stage refers to incubation. In this step, the entrepreneurial process enters a subconscious intellectualization (Ripoll, Rodriquez, Barassa Antino, 2010). The unrelated ideas are joined together in order to find a perfect resolution. The second step in the entrepreneurial process refers to the feasibility study i.e. to see whether the business venture or idea is feasible or not. This means that, only a realistic business model shall be taken into consideration as idea alone does not have any meaning. The second step in the feasibility study refers to verification. This means that, to verify whether the business model is useful realis tic (Mukul, 2014). It shall be implemented that, the business model is useful to the society or not. Some of the benefits of entrepreneurship have been discussed in the following paragraph. One of the biggest significance of entrepreneur is the fact that, it helps to identify as well as develop the managerial capabilities. An entrepreneur is one who takes into consideration the feasibility along with the risks associated with the same. This also helps in sharpening the decision making skills of the entrepreneurs (Kempster Cope, 2010). Entrepreneurship also helps in creating organization which helps them to achieve the objectives in the best possible manner. Improving the standard of living is also one of the major advantages which are done by entrepreneurs. This helps to provide wide variety of goods services to mass economy which in turn leads to high standard of living. Possessing luxury cars, expensive mobile phones, growth of malls have helped in improving the standard of livi ng of the people at large (Kaushik Bhatnagar, 2009). It shall be taken into consideration, that entrepreneur deals with these things but so does the leaders and managers. This leads to high level confusion amongst an entrepreneur a leader. The field of entrepreneurial research is mainly concerned with understanding new opportunities, new products services (Karol, 2015). This is seen from different perspectives such as business strategies, management tactics personal traits of leaders who are able to mobilize the resources in the best possible manner. Some of the important functions of an entrepreneur are to provide innovation in terms of use new technology, product along with markets. Innovation involves either new business ideas or old business ideas which are projected in a different manner (James, 2016). An entrepreneur uses its innovative thinking to exploit the opportunities in the market. An entrepreneur has been referred to as a risk taker or risk bearer. He is always prepared to bear any loss which might occur in near future . It shall be seen that, an entrepreneur requires management skills in order to plan, organize, staff direct people. The management skills will help the entrepreneur to bridge the gap between effective business organization as a whole. New innovations which are done by entrepreneurs make changes within the organization. An entrepreneur first makes use of the business idea at his end before making it public for others (Ives, 2011). An entrepreneur has been referred to as a catalyst as it helps in accelerating pace of economic development. Apart from various characteristics and factors which affect entrepreneurship, there are certain myths about entrepreneurship which have been discussed as follows. Entrepreneurs are born leaders, they cannot be made. The thinking process of entrepreneurs is way different from normal leaders or individuals. For an entrepreneur to be successful, a great idea is the only ingredient. Entrepreneurs have been referred to as people who supplies risk capital as risk maker and monitors as well as controls the various organizational activities. The person can either be referred to as decision maker, risk taker the one who decides upon the product of services. Leadership along with entrepreneurship together helps to enhance the effectiveness within the business. It helps to improve the effectiveness and performance of the same (Hisrich, Peters, Shepherd, 2008). This might affect the development and implementation of the business. This also affects the performance of the same. In todays ever growing society, an entrepreneur helps to meet the organizational goal along with the performance of the business. It shall be taken into consideration that, the concept of entrepreneurship was developed in late 70s which lead to the creation of new businesses. Entrepreneurs have led to the creation of the huge advantages high profits. The main of any entrepreneur is to enhance th e level of innovation which also focuses upon high levels of improvements. They also help in witnessing newer ways of doing things in an effective manner. It shall be seen that, today is the world of entrepreneurship which helps to meet the concept of organization level of entrepreneurship (Greenberg, McKone-Sweet Wilson, 2011). Leadership refers to an old concept which came into place in late 70s and meant to create something which is extra ordinary in business aspect. Leadership helps the business to attain high levels of profits in a long run. Its main aim is to drive innovation and focus on huge improvements. This means new ways of performing the tasks will come into place, various permutations and combination shall be used in order to gain high profits. Leadership helps people in the organization to create better ways of doing things and perform newer activities to enhance the profit level (Giuliani Kurson, 2002). On the contrary, entrepreneurship refers to the term which cre ates option in order to meet the ingredients i.e. economic, social employment growth along with the various opportunities. Entrepreneurship has been referred to as the primary source of job creation, growth in income levels decrease in poverty levels. Therefore, entrepreneurship helps in creating innovation, leadership, satisfaction, dedication flexibility along with self-confidence, passion other factors. Entrepreneurship can be referred to as a spark in order to meet innovation improvement. It also helps in continuous learning as well as thinking about the future in the best possible manner (Day, Fleenor, Atwater, Sturm McKee, 2013). It shall be taken into consideration that, every entrepreneur possesses the quality of strong sense of opportunity. Thus, it will help in the achievement of the financial rewards as well as the capability to meet the total costs goals of the business in the long run. Entrepreneurship also helps to create greater opportunity in person along with various innovation strategies (Day, Fleenor, Atwater, Sturm McKee, 2013). For example, Steve Jobs have been referred to as one of the most influential entrepreneurs of its time. Steve Jobs have applied various innovative strategies in order to attain success as well as achieve high amount of profits. There are various principles of entrepreneurship which are followed so as to have a greater effect of the same. Entrepreneurship has been referred to as one of the most impressive choices in ones career. Its main focus is to look into better decisions which help in managing the business in the long run. Entrepreneurs motivate their employees so as to attain the work goals in an effective and efficient manner. They also help to meet the business goals along with their personal goals. This helps to achieve better vision strategies in order to run the company in an efficient manner. Effective choices shall be maintained by the entrepreneurs so as to choose better personal qualities and skills in order to help the business to expand in the due course of time. It shall be seen that, entrepreneurs can belong to any age group and hence they will bring out the best of the potential in individuals so as to meet the new services. The success entrepreneurs create new ways of differentiation along with innovation in the niche market. Thus, entrepreneurship shall focus on effective communication strategies i.e. to directly communicate with the suppliers, customers distributors. Entrepreneurship also attracts a potential customer which helps to concentrates on the business effectively. Entrepreneurship focuses mainly on innovation, gr owth as well as various strategies to look into the newer opportunities. But, at the same time they would be responsible to protect the intellectual property invest in new products. Hence, leadership takes into consideration the high ability of individual in order to realize the vision of the organization in the long run. It shall be kept in mind that, leaders have various common characteristics in business front which provides the entrepreneurs with the ability to get financial benefits with this type of an approach. Leaders have standardised visionaries which might help the individuals to create a great sense of opportunities increase the chances of success. Entrepreneurial leaders are the one who understand themselves in better terms amongst market dynamics. Entrepreneurs have been referred to as world of business and its main focus is to drive the factors of development. They are mainly known as the symbol of business environment in terms of leaders, managers, innovators creators. Therefore, an integrated approach along with integrated concept will help to create high levels of business opportunities. Entrepreneurs start their business with some type of profit motive and look into various options to increase the revenue in the long run (Davey, 2012). They also possess various types of risks in terms of finance, competitors, market revenue. These risks will help to create opportunities to grow in the long run. The main motive of any entrepreneur is not only to be competitive but also be superior amongst its competitors and provide world class options for the same. Entrepreneurs have been referred to as risk takers who are highly aware regarding the risks and issues which might occur within the business. They also try to reduce the same by using the best possible ways and maintain the profits earned by any business. Entrepreneurs also provide high quality products or services to its customers so as to generate high profits loyalty amongst the same. They are very responsive in nature which helps them the customers to get quick easy response to any of their queries. Hence, exceptional services are provided to the customers and remain competitive in the growing business environment. One of the major core competencies of entrepreneurs is presence over the internet which in turn refers to as the major strength for the same thereby leading to an increase in the profits earned by the business (Davey, 2012). Planning has been referred to as one of the vital element in any business. Careful planning in business plays an important role in the life of e ntrepreneurs. The entrepreneurial activity plays a vital role in the proper planning of the entire business. It will help the businesses to achieve high efficiency as well as great focus in the market. Apart from proper planning, smart strategic skills are also required by entrepreneurs to benefit the business experience start a new business. Hence, this is will help to differentiate provide its customers with the best possible services or products. There are various factors which affects the entrepreneurship at large. Entrepreneurship process has been referred to as one of the complex processes which are affected by variety of factors. Some of them have been discussed as under. Firstly, personal factors play an important role in affecting the entrepreneurship (Ensley, Hmieleski, Pearce, 2007). Some of the core competencies of entrepreneurship are problem solver, risk taker, proactive, perseverance, and persuasion, self -confidence, decision maker, well planner self - critical. The second factor which affects entrepreneurs is the environmental factors (Davey, 2012). It refers to the conditions in which the entrepreneur is subjected to work. Environmental factors takes into consideration legal, social, economic and political system which might lead to a significant growth of entrepreneurship. Hence, combination of both personal along with environmental factors will affect the entrepreneurship process and provide desired results to the individual. Hence, it can be concluded that leadership and entrepreneurship goes hand in hand and benefits the business in the long run. It shall be taken into consideration that, entrepreneurship leadership helps to change the way of doing a business with high levels of effectiveness and efficiency (Dalati, 2015). In todays business environment, leadership plays a vital role in all positions of business. This will help to improve the overall working of the businesses as well as create a better place for business application. Clear vision and an eagles eye are required to look in to the opportunities in future which help to encourage the entrepreneurial behaviour. The leadership skills required to perform the various business activities in the organization helps in maintaining high levels of flexibility and create better ways of doing things. This will also bring various new opportunities which would not be required without leadership skills. Therefore, it can be concluded that entrepreneurship is merely a special case of leadership. The discussions done in the above paragraphs have deeply defined how entrepreneurship is merely a case of leadership. Leadership entrepreneurship goes hand in hand. Entrepreneurship derives from entrepreneurs. Entrepreneurs are those people who are either known as innovators or risk takers or control various management activities (Chand, 2016). One of the best examples of an entrepreneur is Steve Jobs, Director of Apple Inc. He has been known for its leadership styles entrepreneurship skills. Leaders use various leadership theories in order to perform a particular task whereas entrepreneurs use these leadership skills to innovate and come up with newer business opportunities. With the discussions done above it can be said that leadership is numerous but entrepreneurship is a special case of leadership. References Chand, S. (2016).Entrepreneurship: Characteristics,Importance, Types, and Functions of Entrepreneurship.YourArticleLibrary.com: The Next Generation Library. Retrieved 18 December 2016, from https://www.yourarticlelibrary.com/entrepreneur/entrepreneurship-characteristicsimportance-types-and-functions-of-entrepreneurship/5228/ Dalati, S. (2015). Leadership and Sustainable Entrepreneurship: Classical Approaches and contemporary contexts. Entrepreneurship and Sustainability Issues,2(4), 209-219. Davey, S. (2012).Is entrepreneurship merely a special case of leadership? - Scott Davey.Scottdavey.net. Retrieved 17 December 2016, from https://scottdavey.net/article/Is-entrepreneurship-merely-a-special-case-of-leadership%3F-140 Day, D.V., Fleenor, J.W., Atwater, L.E., Sturm, R.E., McKee, R.A. (2013). Advances in leader and leadership development: A review of 25 years of research and theory. The Leadership Quarterly. Eyal, O. Kark, R. (2004). How do Transformational Leaders Transform Organizations? A Study of the Relationship between Leadership and Entrepreneurship.Leadership And Policy In Schools,3(3), 211-235. Ensley, M.D., Hmieleski, K.M, Pearce, C.L (2007). The importance of vertical and shared leadership within new venture top management teams: Implications for the performance of startup. The Leadership Quarterl,. 17, 217231. Garci?a Ruiz, J. Toninelli, P. (2010).The determinants of entrepreneurship(1st ed.). London: Pickering Chatto. Giuliani, R. Kurson, K. (2002).Leadership(1st ed.). New York: Hyperion. Goldberg, D. Martin, D. (2008).The entrepreneur's guide to successful leadership(1st ed.). Westport, Conn.: Praeger. Greenberg, D., McKone-Sweet, K., Wilson, H. (2011).The new entrepreneurial leader(1st ed.). San Francisco, CA: Berrett-Koehler Publishers. Gupta, V. MacMillan, I.C. Surie, G. (2004). Entrepreneurial leadership: developing and measuring a cross-cultural construct. Journal of Business Venturing, 19. 241260. Hisrich, R., Peters, M., Shepherd, D. (2008).Entrepreneurship(1st ed.). Boston: McGraw-Hill/Irwin. Ives, A. (2011). Entrepreneurship education as a new model for leadership education.Journal Of Leadership Studies,5(2), 85-88. James, R. (2016).Leadership, Innovation and Entrepreneurship: What leadership capabilities are necessary to support innovation and entrepreneurship?.Richard James Sharp's Blog. Retrieved 17 December 2016, from https://richardjamessharp.wordpress.com/2010/10/28/leadership-innovation-and-entrepreneurship-what-leadership-capabilities-are-necessary-to-support-innovation-and-entrepreneurship-2/ Karol, R. (2015). Leadership in the Context of Corporate Entrepreneurship.Journal Of Leadership Studies,8(4), 30-34. Kaushik, U. Bhatnagar, S. (2009).Entrepreneurship(1st ed.). Jaipur: Aavishkar Publishers. Kempster, S.J. Cope, J. (2010). Learning to lead in the entrepreneurial context. Journal of Entrepreneurial behaviour and Research, 16(6), 5-34. Mukul, K. (2014). Book Review: Quest for Exceptional Leadership: Mirage to Reality.Journal Of Entrepreneurship,23(1), 147-159. R.N. Kanungo,. (2005). Managerial Resourcefulness: Measuring a Critical Component of Leadership Effectiveness.Journal Of Entrepreneurship,14(1), 39-55. Ripoll, M.M., Rodriquez, F.G., Barassa, A. Antino, M. (2010). Leadership in entrepreneurial organizations: Context and motives. Psicothema, 22(4), 880-886. Sheppardson, C. Gibson, H. (2011).Leadership and entrepreneurship in the hospitality industry(1st ed.). Oxford: Goodfellow Publishers. Sine, W. David, R. (2010).Institutions and entrepreneurship(1st ed.). Bingley, U.K.: Emerald. Strubler, D.C. Redekopp B.W. (2010). Entrepreneurial Human Resource Leadership: A Conversation with Dwight Carlson. Human Resource Management, 49(4), 793 804. Vecchio, R. P. (2003). Entrepreneurship and leadership: common trends and common threads. Human Resource Management Review, 13, 303327.

Monday, December 2, 2019

The Palace of Minos Essay Example

The Palace of Minos Essay The Minoan city of Knossos on the island of Crete is one of mythological and legendary stature.Up until the early 1900s the Minoan civilization only existed in Greek myths and legends.Sir Arthur Evans, along with an excavation crew, discovered the ruins of the city, and a large structure, which he named the Palace of Minos, after the mythological king Minos of the Minoan civilization. The Palace of Minos is an incredibly large structure measuring 22,000 square meters and over 1500 rooms (though the room count varies from source to source.)The legendary labyrinth was supposed to be located in the center of this structure, but based on actual evidence uncovered by archaeologists no proof has been found.The structure received the label of palace from Sir Arthur Evans, thanks to his Victorian background.Around 1700 BCE the Minoan civilization was reduced to ruin by a massive earthquake which brought this enormous three story structure to the ground.Though the three stories were destroye d, many remnants of them fell into the basement of this structure, which also contained many rooms including what Evans thought to be the royal quarters.Many artifacts have been found at the site where the palace once stood.Some of the most unique of these are frescoes, most were found in pieces on the floor, but were reconstructed by archaeologists.Bronze statuettes, the most famous being that of the Snake Goddess, were found and some were found deliberately broken and buried suggesting a method of killing the cult figures.An actual throne with stone benches on either side in what is now called the Throne Room has also been an interesting find. The Bull Chamber holds the famous Bull Relief Fresco which is a fresco of two young females, a bull, and a young male being thrown, acrobatically, over the bull.The bull was considered a sacred animal to the Minoans as it represented virility and proc

Wednesday, November 27, 2019

The Ebola Virus Essays - Ebola, Animal Virology, Biological Weapons

The Ebola Virus Essays - Ebola, Animal Virology, Biological Weapons The Ebola Virus By: Wesley Mark Whitworth Ebola is an extremely deadly virus in our society today. Some even claim that is the most deadly ever discovered. Ebola is a member of the filoviruses (a family of RNA-BASED viruses). Filoviruses get their name from their peculiar shape. They appear to be long threads or filaments (henceforth the name filoviruses) *See attached photo. This virus was discovered in 1976 in Zaire, Africa and in Western Sudan, Africa. During the first outbreak there were approximately 550 cases leading to 340 deaths. Three years after the first outbreak, a smaller outbreak took place in Sudan, Africa. This outbreak was much smaller though, with only 34 cases and 22 deaths. The cause of this virus is still unknown. All that they really know is that the whole simian genus is susceptible to this disease (that includes most all members of the ape, chimpanzee, and various other monkey families). It can be carried though, through rodents (mice, rats, etc.), insects (mosquitoes, ticks, lice, etc.), and parasit es (small bacteria). This disease is classified as a viral hemorrhagic fever. That means that the disease has very distinct qualities. Ebola starts out as muscle aches, light fever, and your basic flu symptoms. Ebola then progresses to respiratory problems, server bleeding of most all of the bodies orifices, kidney problems, and then death. Basic symptoms include: fever, headaches, muscle aches, sore throat, loss of appetite, diarrhea, and your other common flu symptoms. Ebola symptoms usually begin within three to sixteen days after initial contact. Although most cases result in death, it sometimes may appear as just a light flu. It is very contagious. Ebola can be spread by the aforementioned animals, or by personal contact. It also can be spread through sexual contact (even after recovery for a short period). Doctors can detect this virus in much the same manner as they detect tuberculosis. They check for antigens already present in the body or they can take a throat culture and detect it. Contracting the disease in the United States is highly unlikely though. The only people who are even put at risk are those that visit Zaire or come in contact with people who do. The United States as well as the Zaire government both have strict quarantine policies involving the disease. Anyone who wishes to find out more about precautions and measures that must be taken if visiting Zaire, you may contact the U.S. State Department at 202-647-5225. They have all the travel information and requirements you need to get into and out of the country.

Saturday, November 23, 2019

What Should You Do If You Have a C Average GPA

What Should You Do If You Have a C Average GPA SAT / ACT Prep Online Guides and Tips If your grades have been on the lower side in high school, you might be wondering what steps you can take to improve your situation before you appy to college. With a C average, you may run into some trouble in the application process, so you should start taking measures to mitigate these problems now. In this article, I'll go over what a C average means for you and how you can make smart changes to your academic strategies to end up with better prospects for college. What’s a C Average GPA, and How Will It Affect Your Chances for College? If you have a C average, your GPA is a 2.0.This is significantly below the average for high school students, which is a 3.0 or a B average.A GPA that's this low will put you in jeopardy when it comes to college admissions.There are only a couple of schools where your current GPA would make you a competitive applicant. If you’re still an underclassman, you may be able to improve your grades enough to have a better chance at college by the time you apply to college your senior year.If you’re an upperclassman, you're in a more difficult position, but don’t freak out yet!There are a couple of measures you can take to mitigate the impact of a low GPA on your admissions prospects.In the next section, I’ll go over different ways you can improve your chances of college admission based on where you are in your high school career. How Can You Improve Your Chances for College Admission With a C Average GPA? As a freshman or sophomore, there are steps you can take to end up with a better GPA by the time you apply to college.Here are some tips that may get you on the right track: Ask for Extra Help and Extra Credit You need to be proactive about getting help if you’re stuck at a C average. If you’re struggling in any of your classes, let your teacher know as soon as possible.Most teachers will be happy to answer any questions you have about the subject and explain things in a way that’s easier for you to understand. It can be helpful to prepare a list of questions that you have or problems you'd like to go over before you meet with your teacher. This way, you'll be getting the most out of the session. Sometimes all it takes is a slightly different explanation to give you that flash of total understanding.If you clear up these comprehension issues as soon as they emerge, you will do better on tests later. Extra credit is another avenue to consider if you're hoping to improve your grades dramatically. Of course, not all teachers offer extra credit, but if you have the opportunity to earn it, don't hesitate! Even if you don't think you can get extra credit on an assignment, you should ask your teacher about it. I know this feels like you're sucking up, but it will end up being worth it if you can improve your grade by a significant number of points. Learn More Effective Study Habits With a C average, you almost certainly have some fundamental problems in your study methods. It’s important that you’re getting the most out of the time you spend studying.If you’re just reading over the material you need to know, you might not be retaining it in your mind.When you read something over, look away and repeat it to yourself in your head before moving on to make sure you really know it.You should also ask a friend, parent, or sibling to test you after every study session to verify that you’ve learned the information. You may need to extend your study time significantly in order to ensure that you have solid knowledge of the material. In your position, you should also avoid cramming for tests. For a big test, plan out your studying a week in advance so that you can study for an hour a night rather than five hours the night before. You’re more likely to retain information if you learn it gradually over time rather than trying to stuff it in your brain all at once.This will lead to much less stress on test days. Don't try to fit too many knowledge apples in your short term memory basket at once. Some of them are going to fall out! If you fill up the basket gradually, you will digest some of the apples and store them in your deeper long term memory. You'll end up with a manageable basket by the time the test comes around. Avoid Procrastination and Stay Organized As a student with a low GPA, procrastination is your worst enemy.If you have a long-term assignment that’s due in a month or two, you should make a timeline for when you need to finish different components of the project.Aim to complete the most time-consuming parts of the project a week in advance of the due date.This way, you’ll have time to polish your work before you turn it in. You'll also have time to read and reread the directions to ensure that you've included all the right components and have finished them to the best of your ability. An â€Å"editing phase† like this can be the difference between a C quality project and a B or even A quality project. It's also important that you develop strong overall organizational skills so you can stay on top of both short and long term assignments. Make sure that you always mark the start of a new unit in your notebooks so you can easily refer back to the material when you study for tests. You should also have a folder for each class where you can store important papers. Don't just throw them into your backpack and expect to find them later (trust me, I've been there). Get into the habit of writing down your assignments every night in an agenda book so you don't forget about anything. Even if you don't have homework for a certain class, write down anything that you could do to prepare for future assessments. For example, you might decide to review what you've learned over the past week in your math class if you haven't been assigned any problem sets for one night. Extra math!!!!! Woohooooooo!!! Pay Close Attention in Class Being mentally present in your classes is critical if you want to improve your grades. If you listen to your teacher’s lectures and ask questions when you don’t understand something, you will have a much easier time studying for tests later.You’ll find that you already know some of the material just by following along diligently in class. To facilitate this behavior, you should avoid looking at your phone or getting sidetracked by other distractions. The best way to force yourself to commit to this is to sit near the front of the class so you're always held accountable by the teacher. You should shut off your phone in class (or better yet, don't bring it with you at all) so that you're not tempted to check it. For more advice, read my article on how to raise your GPA in high school.Even if you only manage to raise your GPA slightly (say, up to a 2.5 instead of a 2.0), you’ll be a competitive applicant at many more colleges.Don’t let your GPA slip any further! A 2.0 is essentially the lowest high school GPA you can have if you hope to attend a four year college.If you drop down to a 1.8, you won’t be up to the minimum GPA standards at any schools.I only say this to motivate you; as an underclassman you still have time to do much better in your classes if you put in some serious effort! Time to get as serious as this serious(ly cute) cat. If you’re a junior or senior, you unfortunately don’t have much time left to improve your grades.In this case, you should focus on other aspects of your application that can have a positive impact on your chances of admission. Here are some measures you can take to give yourself the best shot at attending college: Work on Improving Your Standardized Test Scores Your SAT and ACT scores will play a significant part in most admissions decisions. At many schools, test scores are given relatively equal weight to GPA in the admissions process.This means that you can greatly improve your chances of attending a four year college if you raise your scores.We have written a ton of articles on our blog about strategies for improving your scores on both the SAT and the ACT.Please use them as a resource! Write a GreatCollege Essay Your college essay is a chance for you to showcase what makes you unique as a student and as a person.Colleges are looking for high achieving students, but they’re also looking for students who will bring enthusiasm and passion for both academic subjects and extracurricular activities to their campuses.Think about the ways in which you will make a positive contribution to the community in college.What makes you special? What are you enthusiastic about?This is information that can help you to stand out in the pool of applicants despite a low GPA. What makes you unique? Try to write an essay that will help you to stand out from the crowd. What Are Your Options for College If Your Grades Don’t Change? With a GPA that’s this low, you will have trouble getting into most colleges.Like I said in the previous section, raising your test scores and writing a great essay can help your chances.However, you’ll still only be looking at the least selective schools. If you still have a shot at raising your GPA, you should start working towards that goal sooner rather than later! You also have the option of going to a community college for your first year of undergrad and then transferring out to a more selective four year college.This can be a really great option if you have a low GPA in high school, but you have to be willing to work hard during your first year of college.If you can commit to that and to going through the transfer application process, this approach will save you tuition money, AND you will end up with a degree from a more competitive college that might not have accepted you right out of high school. Conclusion If you have a C average in high school, you may have a tough time getting into college.A C average translates into a 2.0 GPA, which is far below the national average of a 3.0 for high school students.If you’re a freshman or sophomore, you still have time left to raise your GPA before you apply to college.It’s important that you start adopting better study habits as soon as possible. If you take initiative, you may be able to improve your grades significantly and have a much better chance at attending a four year college. If you’re a junior or senior, it might be too late to raise your GPA. In this case, you should work on improving your standardized test scores and writing the best application essays possible.In the end, if you’re stuck with a C average, you can try applying to some of the least selective four-year colleges or go to community college for your first year of undergrad and then transfer to a more competitive school. Even though your grades are lower than average, you still have a shot at obtaining a good college education.You may be able to make changes before you apply that will dramatically improve your chances of admission.Don’t get discouraged! What's Next? If you're working on improving your standardized test scores, read these articles to learn some great study strategies for SAT Reading, Math, and Writing. Wondering how much a significant improvement in your grades next year impact your chances for college? Find out which year of high school is most important to colleges in assessing your academic performance. If you're still working on planning out your schedule for the rest of high school, this guide will help you figure out the best way to navigate those decisions. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Thursday, November 21, 2019

How does the portable smart phones or computers make easy for doctors Essay

How does the portable smart phones or computers make easy for doctors to not be on the sceen but still assist nurses, EMT's, etc - Essay Example Boone 13). Through technological advancement, the treatment may be conducted through communication being that some of the required treatment gadgets are available within the health centre. Through online doctoral services surgical operations maybe done by the doctor online or the instructions maybe received through online services being that the nurse may not be able to withhold all the instructions that maybe given through online calls (Chayko 18). Through the introduction of PDA, I phones, 3 & 4 G devices an online doctor should be able to give I instruction to the nurse being that this is the same procedure that the nurse assists the doctor to perform (Wang 04). Education Through smart phones and computers doctors are able to carry out online trainings on how to handle specific procedure within the health institutions so that there would be reduction in number of doctors within the health centers at the same time while there are other patients suffering in different places over th e world. Due to clarity of pictures and sound, the doctors can accurately convey treatment information within the shortest time possible so that immediate action be taken to salvage the patient’s health status that could have worsen leading to more complications (Gary B. Shelly 34). Early treatment is better regardless of how scary it maybe, doctors believe in performing first aid before hospitalizing any patient who sufferers from accidents and severe injuries which are likely to lead to blood wastage which could lead to instant death. In the five forces model representing the operations in a health centre, we consider utilizing the buyer branch of the model in order to compare the Monash health centre to other health centers in connection with the use of smart phones and computer in distance diagnostics (Karl Barksdale 38). In order to outdo the competitors in the medical field, Health centre has involved the services of virtual doctors who are cheap compared to hiring a do ctor to come to the hospital. However, in order to perfectly test the online services, it happened by coincidence that the qualified doctor in the specified field was away, being that we had anticipated such situations; the doctor was contacted through phone (Gary B. Shelly 42). The challenge that our competitors in the medical field are not able to catch up with is the purchasing of online communication and diagnostic gadgets that are able to encored information, process and decode the output in then language that a doctor can understand. This has greatly helped the company despite the high cost involved in purchasing the gadget (Chayko 20). Smart gadgets Through availability of wireless network cards doctors are able to communicate with the nurses through both voice and data so as to elaborate the procedure well that the interpreter may not forget about the information that is sent both through voice and data. Through submission of both online movies and book reviews. The video ch art programs are well illustrated to ascertain that the information to be conveyed (Louis E. Boone 49). Through the clear pictures it would be possible to sit as we wait so that water drains out of the labella that had battery. The reason behind the preference of computers and smart phones is that they have a lot of good pictures and audio sounds. Through the involvement of smart phones and computer is also influenced by the quality of information being conveyed

Tuesday, November 19, 2019

Environmental Service Project Essay Example | Topics and Well Written Essays - 750 words

Environmental Service Project - Essay Example There are doing this as a way of starting a new community of the plants in different locations in the park. All these activities lead towards restoring the park by creating a complete new phase that ensures environment conservation. It was on a Sunday morning when I and my other five friends visited Lewis Park not to admire its beauty but on a volunteer service. We were not the only volunteers in the park as there were others who had also come to offer their services. The team leader divided the entire group into two smaller groups for easy management and work accomplishment. The first group was to shovel the dirt that there was on the ground. I joined the second group that had to work on several tasks. Since one of the activities at the park was trimming back plants and relocating them, we were supposed to pick up the branches from the ground (Green Seattle Partnership, 2015). You will agree that a place looks messy with branches of trees all over. We had to pick up the branches from the ground so as to make the environment look clean and smart. Some branches can be dangerous to human beings using that surrounding as they could cause injuries due to pricking. I know a friend who got infected because of getting injured by a cedar tree branch and had to undergo treatment. We were, therefore, making the environment safe for use by all the users in the park. Our group also had to rake the leaves and other small branches that we could not easily pick up with our hands. The importance of the activity was to ensure that we clear the ground entirely so as to prevent sprouting of weeds that could affect the plants. After raking the leaves and the small branches, we had to put them into a pail to make it easy for transportation. We were required to pour the leaves and branches down the hill where preservation would take place for future use as manure on the farm. It was quite

Sunday, November 17, 2019

Poverty and Social Stratification Essay Example for Free

Poverty and Social Stratification Essay Absolute poverty corresponds to the situation wherein the individual person cannot survive or live due to lack of basic needs or resources such as food, water, clothes, medicines and the likes. On the other hand, Relative Poverty is the situation wherein the person could not satisfy his personal wants but this does not imply that the person is not going to survive. Social Stratification simply denotes the systems of layers and/or divisions made in the society that shall reflect their relative poverty or wealth. It is not focus in the individual person but instead refer to a larger group of people. The different kinds of Social Stratification are class systems, caste system and slavery systems. Today a so-called Global Stratification exist that categorizes each country according to their economy, population and wealth or national income. The most industrialized countries relatively are the wealthiest, their economy are mostly capitalist. The industrializing or otherwise known as developing countries have much lower standard of living and income than the industrialized. The least industrialized countries are the most poverty stricken. It includes majority of the South East Asian, Latin America and most of Africa. Most analyst believes that the economic growth of a country lies on raising the social standing of women, because in most industrialized countries women are given equal opportunity like men while in the least industrialized countries women are commonly regarded to have lower social status and capabilities than men. Uplifting the standing of men in a society would generally increase the labor force. Educating women would create women who are as much competitive as that of men. This type of women would be able to compete with men in a capitalist setting. Only when there is an equal treatment between men and women could a society fruitfully developed. Otherwise, women would be stagnant part of the economic system. The more players there are in an economic system the faster is the economic progress since there are more participants. References Relative and Absolute Poverty. Retrieved on November 9, 2006. Retrieved from the World Wide Web: http://www. qvctc. commnet. edu/brian/soc/sld027. htm Global Social Stratification. Retrieved on November 9, 2007. Retrieved from the World Wide Web: http://72. 14. 253. 104/search? q=cache:jmq-xfTAm0UJ:www. ilstu. edu/~jeweinz/soc106/notes/ch7notes. doc+global+social+stratificationhl=tlct=clnkcd=1gl=ph

Thursday, November 14, 2019

The Effects of Reagan and Bush’s Policies in El Essay -- Foreign Polic

The Effects of Reagan and Bush’s Policies in El Salvador and Iraq United States foreign policy, since the Cold War, has been driven by ideology: good versus evil, capitalism versus communism, and democracy versus totalitarianism. America’s foreign policy objective from 1945 to 1991 was to contain communism, prompting Cold War calculus – the enemy of your enemy is your friend. The United States, following Cold War calculus, allied with unscrupulous leaders opposed to communism, like the Somoza dynasty in Nicaragua, the Reza Shahs in Iran, the dictator Franco in Spain, and the elite in El Salvador. Reagan’s belief that the Soviet Union was the Evil Empire committed him to support the brutal military regime in El Salvador, which he justified as protecting national security. Since September 11, the new American enemy is terrorism. To eliminate terrorist organizations, Bush has invaded Afghanistan and Iran. Bush has continued the precedent of ideology-induced foreign policy by justifying the invasions as introducing civilizati on to the primitive Middle East and simultaneously protecting American interests. Bush, like Reagan, has intertwined ideology with national security. Reagan’s intervention in El Salvador was driven by ideology, but was justified as protecting national security, whereas Bush’s invasion of Iraq was prompted by national defense, but was promoted as American ideology. Defending National Security The United States justified its involvement in El Salvador as protecting American national security, a notion fueled by anti-communist ideology. Reagan believed the FMLN (Farabundo Marti Front for National Liberation), the radical leftist guerilla insurgency in El Salvador, threatened the U... ...31-5.html November 17, 2003. [6] â€Å"September 7, 2003 President Addresses the Nation† http://www.whitehouse.gov/news/releases/2003/10/20031031-5.html. November 17, 2003 [7] â€Å"National Security Advisor Dr. Rice Remarks to National Legal Center† http://www.whitehouse.gov/news/releases/2003/10/20031031-5.html November 17, 2003. [8] â€Å"Missing Weapons Of Mass Destruction: Is Lying About The Reason For War An Impeachable Offense?† John W. Dean. http://writ.news.findlaw.com/dean/20030606.html November 5, 2003. [9] 160 [10] National Security Advisor Dr. Rice Remarks to National Legal Center† http://www.whitehouse.gov/news/releases/2003/10/20031031-5.html November 17, 2003. [11]â€Å"Iraq Democracy Watch: Report # 1 on the Situation in Iraq.† The Iraq Foundation. http://www.iraqfoundation.org/news/2003/isept/26_democracy_watch.html. November 5, 2003.

Tuesday, November 12, 2019

Wolfgang Amadeus Mozart Speech

Wolfgang Amadeus Mozart Hello and thank you all for coming! Today, we are here to commemorate the man, or Genius rather, who goes by the name of Wolfgang Amadeus Mozart. At the early age of four, he could learn a piece of music in a mere thirty minutes. At six years old, he began writing his first symphonies. Oh, the joy I would have if I could just sit and talk with him about his passion for music. We would talk about how he structures his compositions or about how easy he thought it was to compose a piece of music in only a short amount of time.Mozart’s mind is almost magical in my eyes. The precision he put into every one of his symphonies and operas emulates the passion he must have felt for his work. Of course it goes with out mention that he had his struggles every now and then, especially with matters of money. But through it all, he still managed to bring the world a wide array of music, which we can honestly say has defined a major portion of the â€Å"classical† period of music. Many composers that followed him sought to emulate his style, but it seems to me that there was no one greater than Wolfgang Amadeus Mozart.As a classically trained opera singer, I have experienced the joy and struggle that accompanies any Mozart compilation. As I began learning his work, I was able to step into the shoes of one of Mozart’s opera singers. I imagined him encouraging my progress and watching my every achievement. Having learned many of his operas, I wondered how many he actually wrote in his life and what went into making them. I also thought of how his work had affected my life and the life of others.And, because of this my friends, I am here today to show you why Wolfgang Amadeus Mozart deserves a day of recognition for what he has given us, and to immortalize his life and works, and for his influence in my life. His operas are enchanting and unforgettable, but more importantly, the admiration I gained from learning his operas throughout m y life has given me a greater respect for the love of classical music. Mozart had many followers of his talented music, and of course, as he traveled for work, he had to accommodate to them.He composed many operas in German, Latin, and Italian. The traveling started when he was young. At only seven years old, his father would take him and his sister on tour across Europe, which gave him the chance to perform and to absorb many different styles of music. Since Wolfgang was a fast learner, he was quick to acknowledge the many musical idioms he had learned and that in turn helped him setup his own style of music. When he began freelancing his music, he sparked a great interest among people because they had never experienced the â€Å"Mozart† way of music.If he hadn’t embarked on his own path of self-fulfillment, I wouldn’t be here talking with you today. You see, Mozart had a passion and he built on that and was able to watch it grow. His actions have helped me kee p my love for music growing. Like Mozart, there are times that I struggle with the music, but it’s the passion and perseverance inside of me that pushes me forward. Because of my endeavors and accomplishments with Mozart’s operas, I was able to cultivate a new view on life. There is courage in me that I have gained from overcoming the difficulties of his works.I have an enormous amount of respect for real music because I know how much time and talent goes into it. Wolfgang Amadeus Mozart has shown me, through his works, that I can achieve great things and that I can over come difficulties. There is a way to share with others the joy and strength he has given me, and that is to dedicate a day of celebration in his name. I am proud to honor Wolfgang Amadeus Mozart by proclaiming that January 21st is national Mozart day. This day will not only commemorate the day he was born, but it will also memorialize the history of his life.In celebration there will be chances for you to learn more about the famous composer. Historians will share with you the stories of his life, orchestras and operas will preform for you his many challenging masterpieces, and musicians everywhere will have a chance to be recognized for all the hard work and dedication they put into sharing the gift of music. A banquet held for them will provide the opportunity to learn and share all the unique aspects of music each musician can share with the world.This day will help us to set our goals high, and like Mozart, we will achieve greatness. No one will ever have the misfortune of not knowing who Wolfgang Amadeus Mozart is and what he has blessed us with. Joy and relaxation will run through the veins of listeners as radio stations spread the beauty that his music provides. Mozart’s life was built around music. He was preforming almost his whole life, and even though that is true, most of us wish he could give us more.There are many works of music out there that have been writt en by Mozart but there are many more pieces of music that have been written and shaped by the influence he has bestowed upon the world. His love for music has shown me how much I can achieve just by pursuing the hard to reach goals. As we celebrate his life, may we take advantage of the joy Wolfgang Amadeus Mozart can bring to each of our lives. But remember, Mozart was truly gifted and was recognized for it at an early age. You can encourage your children to get involved with music. You never know, what if they become the next â€Å"Mozart! † Thank you

Sunday, November 10, 2019

Mother to Son and the Coora Flower: a Poetry Analysis

Mother to Son and The Coora Flower: A Poetry Analysis In poetry, more so than any other form of literature, understanding sound, meaning and theme are key to understanding the work itself. In the case of the poems â€Å"Mother to Son† by Langston Hughes and â€Å"The Coora Flower† by Gwendolyn Brooks these elements, when heavily focused upon, allow the reader to discover the message that these writers were attempting to convey.Thought both writers use these elements to their fullest to communicate their respective messages, the method and messages vary greatly. In the poem Mother to Son, Hughes tells the tale of a mother speaking to her son about life and the hardships that one must face to make it in the world. Hughes uses extended metaphor to establish this view. In the second line he writes â€Å"Life for me ain’t been no crystal stair†, which initiates the metaphor.He then proceeds to describe the stair of her life. With the lines, â€Å"It’s h ad tacks in it, and splinters, and boards torn up, and places with no carpet on the floor†¦Ã¢â‚¬  he support the mothers claim that like has not been a crystal stair case by using the metaphor to make a direct comparison between imperfections in the staircase and the pitfalls in life. He continues on with the line â€Å"bare† symbolizing rock bottom, nothingness, the absence of value.Then poem then begins to rise in action to signify the continued climb and the need to continue on, which is seen in the following lines; â€Å"I’se been a-climbin’ on,/ and reachin’ landin’s,/ and turnin’ corners,/ and sometimes goin’ in the dark†¦Ã¢â‚¬  the narrator states to the son once more that they still continue to climb and that life was easy for them. The language and the line structure chosen by Hughes help facilitate the message. He use very simple language but is able to invoke strong emotions from the reader.The language would p otentially lead the reader to believe that this is truly a simple woman who had to struggle everyday of her life to make it. If Hughes had used more formal language within the work I do believe the mood would have been lost. The use of â€Å"And† at the beginning of lines creates almost a stepping motion within the rhythm of the words. Lines four, five and six in conjunction with the use of â€Å"And† creates a feeling of stepping or maybe even falling down stairs. Each lines description gets progressively worse until there is nothing left, which signified having nothing left to lose.Then with lines ten, eleven and twelve the use of â€Å"And† creates the sense of climbing back up with the same speed at which you fell. Line twelve ends the climb in sound and creates a leveling off that coincides with the walk through the dark stated in the poem. This established a mood of cautiousness, feeling things are. I thought this was a perfect example of theme and sound c oming together to support meaning. I especially like the lines, â€Å"Don’t you set down on the steps. / ‘Cause you find it’s kinder hard. It shows that giving up isn’t an option; that quitting is the easy way out and that continuing to struggle on and fight is what’s really difficult. She asks no more of the son than she would ask of herself because she knows that it can be done, she was able to accomplish it herself. In Brooks’ poem The Coora Flower, she writes about escapism and reality. The poem starts off with the narrator telling the reader what she learned about and then we are snatched back into reality with the lines, â€Å"Now I am coming home. / This, at least, is Real, and what I know.The following stanzas construct the comparison between life in school which is the escape and the life outside which is reality; â€Å"It was restful, learning nothing necessary. / School is a tiny vacation. At least you can sleep†¦/ But now it’s Real Business. I am Coming Home. † And as we read on we discover that reality is harsh, cold, painful and unrelenting and that the other world is more optimistic, warm and liberated. â€Å"My mother will be screaming in an almost dirty dress. / The crack is gone. So a Man will be in the house. / I must watch myself. / I must not dare to sleep. These lines define reality within the poem. Brooks also relies heavily on nuances within the structure and language to establish the message. The stanzas that contain information about school are longer and articulate. The lines flow and are inviting. When the lines about reality are read they are short, cold and very deliberate; they give a sense of rigidity. The language is very direct and in some case demanding â€Å"I must†¦Ã¢â‚¬ . All stanzas about what’s â€Å"real† are two lines long while the ones that focus on school are four lines long. The statements toward school came off as being very cynica l to me. It was restful, learning nothing necessary†¦ At least you can sleep†, the use of â€Å"at least† in these lines and the line that follows are what created the cynicism for me. It seemed as if she didn’t respect what went on in school because it wasn’t the harshness of her everyday life. Capitalization is something that caught my attention. The word â€Å"Real† always has the first letter capitalized, which to me established a mood of seriousness within the statements that contained it. I feel this is true the second use of â€Å"Coming Home† and â€Å"Man† in line fourteen.The capitalization on these words was carefully chosen to continue facilitating the theme and meaning. There is one line in this poem that caught my attention and required me to reread repeatedly to get what she truly meant that line is â€Å"which is not free from grief†. At first I thought it was just in reference to the previous line â€Å"At least you can think of love or feeling your boy friend against you† but upon multiple readings I realized that this was in reference to the whole stanza. She’s hinting at the fact that even good things come with their element of heartache.I found that to be an interesting idea and it shows that the narrator may never be able to find peace, maybe she thrives on the hardship and anguish that comes with her life because that is all she knows. When the two works are placed side by side one would have a hard time make a connection between them. It is true that the differences between the works are great but elements exist in both; some minor, some major but all important. One could make the simple connection both individual were African- American doesn’t give them the respect they deserve.Also that connection would have to be made off historical references outside of the work because nothing in either work given you indication that they are African American. The conn ection that should be made is that the both wrote of adversity and hardship; that both used elements like structure, language, tone to convey their message but end the came out with very different view points. From a psychological perspective the reader can focus on the fact that in Hughes’ poem the adversity within it was deemed to be external to the one relationship shown.In the case of Brooks the adversity was internal to the shown relationship. In both situations the writers own their material, you get the sense that these works are true to life for both of them. But where Hughes’ work is empowering, Brooks’ work is saddening because you can’t see the light at the end of the tunnel for her narrator you just she the cold, harsh reality that is life, which was her intention. Her story was never meant to be uplifting it was meant to depress and sadden. Even in her few moments of joy, the narrator still could be happy because she knew at any moment it cou ld all end.Both writers are successful at establishing a mood and theme throughout there works. I believe if these writers had an opportunity to sit down with either they would see elements of themselves in the other. In one case the young and still hopefully individual and in the other harden and scared individual that the young may become. But in the end these are my interpretations and it up to you to make your own. That’s the wonderful part about poetry it’s different for everyone who reads it.

Thursday, November 7, 2019

Economic Impact of London Luton Airport The WritePass Journal

Economic Impact of London Luton Airport Abstract Economic Impact of London Luton Airport ). This multiplier effect is an induced impact as it is a result of a supply chain creation within this community. This therefore extends to anyone within the up- or downward supply chain of these business enterprises and the employees thereof. This direct revenue income is a result of increased wages and salaries paid to employees, direct business expenditure, direct profits and revenue resulting from the multiplier effect (Halcrow, 2010). The most easily measurable economic impact of any airport is employment, as an airport provides a variety of different levels of employment opportunities. Employment exists on many different levels to a variety of stakeholders, including direct employment as a result of airport activities measured as 4,100 employees in 2011 (LLA, 2011), indirect employment, induced and related employment (TRB, 2008). The economic impact of increased employment opportunities through LLA extends to a wide-variety of stakeholders at various levels of business enterprise and across all sectors, including on- and off-site employment. The government or State is also a large beneficiary in terms of economic impact of LLA, as it receives income based on the business operations of the airport in the form of business and personal taxes paid (Halcrow, 2010). In addition to business taxes, enterprises are required to pay rates on their properties which provided an income of  £19.8mil in 2010 to the State. Air passenger tax also provides a source of income for the State as Civil Aviation Agency provides different passenger duty costs for different kinds of passengers. In 2010, the State received  £144mil revenue from air passenger tax (Halcrow, 2010). These are direct impacts as they would cease to exist if LLA no longer operated. It is evident therefore that LLA is a major generator of economic activity in the local area, providing significant opportunities for the expansion of current enterprise and the resultant employment and revenue opportunities that this provides, as well as a useful and important source of revenue for the central government. Direct, indirect and induced impacts of LLA are inclusive of a broad range of stakeholders providing important revenue generation and an overall increase in economic activity as a result of their operations. Airport Management Policies LLA is a publicly owned company with Airport Concessions Development Ltd. (ACDL) as the majority shareholder. ACDL owns and operates 47 other airports around the world and have extensive experience in airport management (LLA, 2013). It stands to reason therefore that the experience of managing policies for maximum economic impact implemented at LLA would be an extension of the knowledge and experience gained in the course of business. With rising fuel costs affecting the affordability of travel options, low-cost airlines have become increasingly prevalent with the adoption of a low-cost model whereby airlines negotiate significantly lower aeronautical charges with airports seeking to make up the shortfall in revenue with increased passenger volumes expected from offering lower-airline fees (Frances, et al., 2004). LLA has introduced three major low-cost airlines into their business model, namely easyJet, Ryanair and Wizz Air. Initially the aeronautical charges were given in a format whereby easyJet, as the principle low-cost airline, paid a reduced rate per passenger that came through the airport. However, when Barclays became a shareholder in LLA it was reported that the financial performance of the airport was adversely affected by this negotiation (Ibid). This was then adjusted so that the low-cost airlines qualified for the reduced aeronautical charges, where after the charges are reduced according to the pass enger volumes. In addition to the increase in passenger volumes through low-cost airline negotiation, there was a significant shift in management focus to increase the overall income per passenger and between 1995 and 2001, this was achieved through doubling the retail space in the LLA airport terminal (Ibid). This is a realisation by the marketing strategy of LLA that the majority of airport revenues are not generated by aeronautical charges (Castillo-Manzano, 2010). Jarach (2010; p.2) notes that the extent of the economic impact of an airport will be a result of factors such as the type of visitor (business or tourist), the type of scheduled service (international, domestic and long-haul flights), the magnitude and origin of charter operations, the relative isolation of the airport and the availability of other modes of transport. This highlights a shift in perspective of the airport as part of the air transport pipeline, rather than focusing on airlines as the primary customer of the airport, re venue generation is now concentrated on attracting retail customers (Jarach, 2001). Expectations as to the levels of income that can be expected through the support goods and services in the airport allows the airport to make accurate predictions on the income expected for the airport as an operation and to negotiate aeronautical charges based on these predictions (Frances, et al., 2004). As a result of the increased importance of concession revenue (resulting from commercial operations), revenue sharing arrangements are also becoming increasingly popular agreements between airports and airlines, although research indicates that often airports would rather replace the airline than enter into such agreements (Zhang, et al., 2010). The marketing strategy therefore of LLA has been redirected in recent years to ensure that concession revenues are increased, with reports that the reliance on low-cost airlines for the majority of passengers based on a reduced charge has had an adverse effect on the financial outlook of the airport (Frances, et al., 2004). The Financial Report of LLA (2012) for the end of 2011 indicated that the revenue from commercial activities and from aeronautical charges was relatively equal indicating that there is a large reliance on commercial activities to supplement the income of the airport itself (see table below). In addition, there is a continuous assessment and commitment by the management of the airport to improving facilities and providing additional services to the visitors on a consistent basis (LLA, 2011). Income Year Ended 31 December 2011 ( £ ,000) Year Ended 31 December 2010 ( £,000) Traffic Income 50,100 45,742 Commercial Income 49,679 45,287 Tenant Income 12,283 11,158 TOTAL 112,062 102,187 (LLA, 2012) Conclusion From the perspective of airport management therefore, the increase in revenue is the primary concern of commercial activities, with regards to both airline traffic revenue and concession revenue. The economic impact of the operations of the airport is an important priority for management, as privately owned airports, such as LLA are profit driven business enterprises. From the financial statement reflecting the revenue income of the airport, it is evident that there need be an increased emphasis on increasing the concession revenues of the airport. Commercial activities in an airport are essential to the financial success of the enterprise (Torres, et al., 2005) and have the potential to contribute to up to 90% of the total income of the airport ((Zhang Zhang, 1997). Currently, LLA is not maximising the potential of the commercial activities of the airport and therefore it is the recommendation of this report that the retail operations and services available at the airport be upgrad ed to allow for significantly more commercial revenue. This will have the impact of ensuring that the revenue of the airport is increased and that there is a greater direct income from these activities, as well as increased employment opportunities through the various direct, indirect and induced impact that this will have. The government income will also be increased according as there will be higher business and personal taxes payable.   Increasing the commercial operation of the airport will also necessitate a strategy to ensure greater traffic volumes in the airport terminal itself which can be achieved through the increased participation with airlines through offering revenue-sharing contracts to ensure that higher volumes of passengers are directed through the terminal rather than other neighbouring airports. References Airports Council International (2004) The economic and social impact of airports in Europe. York Aviation: ACI Europe. Castillo-Manzano, J. (2010) Determinants of commercial revenues at airports: Lessons learned from Spanish regional airports. Tourism Management, 31(6), pp. 788 – 796. CDM Smith (2012) The economic impact of commercial airports in 2010. Ohio: CDM Smith. Francis, G., Humphreys, I. Ison, S. (2004) Airports’ perspectives on the growth of low-cost airlines and the remodeling of the airport–airline relationship. Tourism Management, 25(4), pp. 507 – 514. Graham,A. (2008) Managing Airports (3rd ed.). Oxford: Butterworth-Heinemann. Halcrow (2011) Economic Impact of London Luton Airport. London: Halcrow Jarach, D. (2010) Airport Marketing: Strategies to Cope With the New Millennium Environment. Hampshire: Ashgate Publishing. Jarach, D. (2010) The evolution of airport management practices: towards a multi-point, multi-service, marketing-driven firm. Journal of Air Transport Management, 7(2,) pp. 119 – 125. London Luton (2012) Airport History. [online] Available on: london-luton.co.uk/en/content/8/226/ [Accessed 28 March 2013]. London Luton Airport Operations Ltd. (2012) Annual Reports and Accounts for the Year Ended 31 December 2011. London: LLA London Luton (2011) Annual Monitoring Report 2011. London: LLA Luton Borough Council Torres, E., Domà ­nguez, J., Valdà ©s, L. Aza, L. (2005) Passenger waiting time in an airport and expenditure carried out in the commercial area. Journal of Air Transport Management, 11, pp. 363–367. Transportation Research Board (2008) Airport Economic Impact Methods and Models. Airport Cooperative Research Program: Synthesis. Zhang, A. Zhang, Y. (1997) Concession revenue and optimal airport pricing. Transportation Research Part E: Logistics and Transportation Review, 33, pp. 287–296. Zhang, A., Fu, X. Yang, H. (2010) Revenue sharing with multiple airlines and airports. Transportation Research Part B: Methodological, 44(8–9), pp. 944 – 959.

Tuesday, November 5, 2019

Georges Guynemer - World War I Flying Ace

Georges Guynemer - World War I Flying Ace Georges Guynemer - Early Life: Born on December 24, 1894, Georges Guynemer was the son of a wealthy family from Compià ¨gne. A frail and sickly child, Guynemer was schooled at home until age fourteen when he was enrolled in the Lycà ©e de Compià ¨gne. A driven student, Guynemer was not adept at sports, but did show great proficiency at target shooting. Visiting the Panhard automotive factory as a child, he developed a keen interest in mechanics, though his true passion became aviation after flying for the first time in 1911. At school, he continued to excel and passed his exams with high honors in 1912. As in the past, his health soon began to fail, and Guynemers parents took him to the south of France to recover. By the time he had regained his strength, World War I had broken out. Immediately applying to the Aviation Militaire (French Air Service), Guynemer was rejected due to his health issues. Not to be deterred, he finally passed the medical examination on the fourth attempt after his father intervened on his behalf. Assigned to Pau as a mechanic on November 23, 1914, Guynemer routinely pressed his superiors to allow him to take flight training. Georges Guynemer - Taking Flight: Guynemers persistence finally paid off and he was sent to flight school in March 1915. While in training he was known for his dedication to mastering his aircrafts controls and instruments, as well as repeatedly practicing maneuvers. Graduating, he was promoted to corporal on May 8, and assigned to Escadrille MS.3 at Vauciennes. Flying a Morane-Saulnier L two-seat monoplane, Guynemer took off on his first mission on June 10 with Private Jean Guerder as his observer. On July 19, Guynemer and Gueder scored their first victory when they downed a German Aviatik and received the Mà ©daille Militaire. Georges Guynemer - Becoming an Ace: Transitioning to the Nieuport 10 and then the Nieuport 11, Guynemer continued to have success and became an ace on February 3, 1916, when he downed two German aircraft. Dubbing his aircraft Le Vieux Charles (Old Charles) in reference to a well-liked former member of the squadron, Guynemer was wounded in the arm and face on March 13 by fragments of his windscreen. Sent home to recover, he was promoted to second lieutenant on April 12. Returning to action in mid-1916, he was given a new Nieuport 17. Picking up where he left off, he raised his tally to 14 by late August. In early September, Guynemers squadron, by now redesignated Escadrille N.3, became one of the first units to get the new SPAD VII fighter. Immediately taking to the aircraft, Guynemer downed an Aviatik C.II over Hyencourt two days after receiving his new fighter. On September 23, he downed two more enemy aircraft (plus an unconfirmed third), but was struck by friendly anti-aircraft fire while returning to base. Forced to make a crash landing, he credited the SPADs sturdiness for saving him on impact. All told, Guynemer was downed seven times during his career. An ace of considerable renown, Guynemer used his position to work with SPAD on improving their fighters. This led to refinements in the SPAD VII and the development of its successor the SPAD XIII. Guynemer also suggested altering the SPAD VII to accommodate a cannon. The result was the SPAD XII, a larger version of the VII, which featured a 37mm cannon firing through the propeller shaft. While SPAD finished the XII, Guynemer continued flying over the trenches with great success. Promoted to lieutenant on December 31, 1916, he finished the year with 25 kills. Fighting on through the spring, Guynemer managed a triple kill on March 16, before bettering this feat with a quadruple kill on May 25. That June, Guynemer engaged the famous ace Ernst Udet, but let him go in a sign of knightly chivalry when the Germans guns jammed. In July, Guynemer finally received his SPAD XII. Dubbing the cannon-equipped fighter his Magic Machine, he scored two confirmed kills with the 37mm cannon. Taking a few days to visit his family that month, he rebuffed his fathers pleas to move into a training position with the Aviation Militaire. Georges Guynemer - National Hero: Scoring his 50th kill on July 28, Guynemer became the toast of France and a national hero. Despite his success in the SPAD XII, he abandoned it for the SPAD XIII in August and resumed his aerial success scoring a victory on the 20th. His 53rd overall, it was to be his last. Taking off on September 11, Guynemer and Sub-Lieutenant Benjamin Bozon-Verduraz attacked a German two-seater northeast of Ypres. After diving on the enemy, Bozon-Verduraz spotted a flight of eight German fighters. Evading them, he went in search of Guynemer, but never found him. Returning to the airfield, he asked if Guynemer had returned but was told that he had not. Listed as missing in action for a month, Guynemers death was finally confirmed by the Germans who stated that a sergeant in the 413th Regiment found and identified the pilots body. His remains were never recovered as an artillery barrage forced the Germans back and destroyed the crash site. The sergeant reported that Guynemer had been shot in the head and that his leg was broken. Lieutenant Kurt Wissemann of Jasta 3 was officially credited with bringing down the French ace. Guynemers total of 53 kills allowed him to finish as Frances second-highest scoring ace of World War I behind Renà © Fonck who downed 75 enemy aircraft. Selected Sources First World War: Georges GuynemerAce Pilots: Georges GuynemerHistorynet: Georges Guynemer

Sunday, November 3, 2019

The discovery of the circadian photoreceptor Assignment

The discovery of the circadian photoreceptor - Assignment Example mid-1990s to the discovery of a new molecule known as the Cryptochrome that showed a close relation to photolyases in the bacteria cells (Nicolas and Sassone-Corsi, 60). Cryptochrome genes cry1 and cry2 coded for universal proteins, CRY 1 and CRY 2 found in almost all the kingdoms of the living organisms (Nicolas and Sassone-Corsi, 60). These proteins activated the light sensitive cofactors and cells that make the photoreceptor cells to detect light in rhythmic manner. They also act as DNA repair enzymes in case of any damage from light related radiations such as the UV light (Robert , Lucas et al, 505). The unearthing of the molecules would then give clue to the discovery of the cells of the circadian photoreceptors. Consequently, this followed the exhumation of most of the photoreceptive cells that respond to the 24- hour clock in the first quarter of 1900s (Martha , Spoelstra and Roenneberg, 931). These special cells, found to be containing a pigment known as melanopsin, would lat er acquire different names including intrinsically photosensitive Retinal Ganglion Cells (ipRGC) (Howard, Herbin and Nevo, 156). This was many decades later after the discovery of the rods and cons in the mammalian eye, making the ipRGC a new element at the time. Much of the changes in the findings into these cells did not accrue until around the year 1990s, the same time that research on the circadian molecules was very active. However slow in their activities, they were solely responsible for the change in the rhythmic day and light cycles (Martha , Spoelstra and Roenneberg, 932). In addition, the pigments have recently been active even without the presence of cones and rods thereby helping the individual to detect the slightest changes of light and darkness. Actually, the detection of... The discovery of the circadian photoreceptor The gene coding for these photoreceptors were detected by breeding of bean plant under two different conditions, of long periods and short periods. Unfortunately, the light and dark periods were not considered, therefore the experiment would prove disastrous to deal with especially in conducting the genetic analysis. Following a long struggle over many decades’ scientists in due course were able to detect some of the genes responsible for coding of these circadian rhythmic proteins. At around 1970s, the knowledge of mutagenesis would act as the focal point to the first discovery of these genes, which later would attain the name ‘clock genes’ in the Drosophila melanogaster fly.This improved the prospects of the eventual discovery of the photoreceptor cells and their molecular make up. Later on, there was an increase in the discovery of many other genes coding for the circadian rhythm from several plant as well as animal families. At around 1980s, scientists discove red a gene called HY4 that they thought was solely responsible for the blue light detection in Arabidopsis thaliana plant. More experiments conducted found out its homology in mammals and their effects attributed to the functions of photolyases. The discovery towards circadian photoreceptor proved to be challenging and deceptive over a long period. Scientists would stumble at many molecules and pigments such as the HY4 genes and the cones and rods before coming into the right conclusions. Earlier on, the cones and rods were thought to be the only cells in control for the photo-transduction in the retina of the eye.

Friday, November 1, 2019

Comprehensive Annual Fnancial Report Briefing Essay

Comprehensive Annual Fnancial Report Briefing - Essay Example As a result, they have to invest more in marketing because that is the component that will help the companies to boost their profits. On the other hand, the governmental organizations usually deal more on assisting citizens of the country. That means that the efforts of the government are usually towards helping the citizens of the country as opposed to making profits. Therefore most of the services that are offered by the government are usually subsidized and that will help to ensure that the poor and needy people in the community get access to the most essential facilities. The main sources of government revenue include fines that are collected, licenses, and donations. That means that any government facility that is available doe not majorly deal on the issue of making profit but basically charges a small fee for the facilities to be able to sustain their most essential needs (Martin, 2000). The other differences include the following, the owners of the government facilities is th e public whereas for profit corporations are owned by shareholders. The decision is made by the shareholder of the company whereas the decision for governmental facilities is made by the people that have been elected by the public as their representatives. The government facilities do not aim at making profits while the for-profit corporations usually aim at making of profits. ... es Notes of financial statements The statements that are prepared by for profit organizations include; Balance sheet Income statement Statement of cash flows Statement of stockholder’s equity Notes of financial statements The source of revenues for the government include the following Donor contributions Fines Taxes Levies Investment income Grants Source of income for the for profit business include the following Sales of merchandise Fees for services Investment income Gains on investments MD and A This should introduce financial statements that are basic and give an overview that is analytical in regard to the activities of the government. The MD & A usually provides a financial manager with a good opportunity to present both long and short term analysis of the activities that regard the operations of the government. The process should; provide an n analysis that is objective and easily read in regard to governmental activities. It should also include analysis that shows year ly performance. The analysis should show the yearly source of income for the government, the usage of funds by the various governmental bodies, the way the funds were distributed and any amounts that were left as surplus. This process will ensure that there is accountability in the government and that the fund that is associated with the public is appropriated well so as to ensure that there is no instance of fund misappropriations. The MD&A usually focus primarily on the government. The comments that are found in the MD&A should be able to distinguish between information hat regards the different components of the government and the primary government working and the primary government. The e outline of the MD&A 1. Brief description of financial statements. The description should include

Wednesday, October 30, 2019

Principles of Economics The Theory of Consumer Choice Essay

Principles of Economics The Theory of Consumer Choice - Essay Example Other factors being constant, the higher price for gasoline will limit my buying opportunities for other products and services. Alternatively, higher gasoline prices will affect the prices of other products and services. Higher prices of other products will further affect my overall consumption, since I will be able to purchase smaller quantities of all products and services within a budget constraint that is this will have an income effect on my consumption, which will take me to a lower indifference curve. Since gasoline is a supplementary product to cars, my choice of a car will be directly affected by the expectations for changes in gas prices and by the gas consumption of the cars. A car that gets 7 miles per gallon will spend more than 14 gallons per 100 miles. A car that gets 25 miles per gallon is thrice more economical, spending 4 gallons per 100 miles. At the higher gas price ($2.25) the price difference of gasoline expenditure is $32 compared to $9 per 100 miles for the more economical car. Provided my budget remains constant, it will be financially justified to prefer the car that gets 25 miles per gallon.

Sunday, October 27, 2019

Marketing Strategies Of Tomato Farmers

Marketing Strategies Of Tomato Farmers He got the Teachers Certificate at Mount Mary Training College; Somanya in 1998. He successfully earned a Diploma in French Studies Diplome Universitaire dEtudes Franà §aises DUEF at, University of Abomey; Calavi, Bà ©nin in 2007. He further studied at the Kwame Nkrumah University of Science and Technology (KNUST), Kumasi and attained B.A. (Honours), French and Sociology and Social Work in 2008. He enrolled again in the Kwame Nkrumah University of Science and Technology (KNUST) Business School and studied Master of Business Administration (MBA) Marketing 2011. He has taught in many schools including Botokrom D/C JSS, Grace D/C JSS both in the Brong Ahafo Region, Infant Jesus at Ayeduase, Kumasi. He served as a Research and Teaching Assistant in the Department of Modern Languages of KNUST. He is currently teaching French and English at Jachie Pramso SHS. Keywords: Marketing strategies, Tomato farmers, Liberalized economy. Abstract This study was conducted in connection with the Master of Business Administration (MBA) dissertation at Kwame Nkrumah University of Science and Technology-Kumasi, Ghana. Purpose: In the mist of intense trade liberalization and globalization when localization and protectionist policies are discouraged, this study sought to find out the role of formal marketing strategies and technology in sustaining increased profitability of tomato farmers in Ghana. Methodology/Approach: Empirical research was conducted by collecting both primary and secondary information from a sample of 450 tomato farmers, traders and tomato factory personnel. The data from tomato farmers, traders and the tomato factory were accessed through questionnaires and an in-depth interview. Findings: Formal marketing strategies and technology are complementary factors in the determination of the profitability level of tomato farmers. Farmers who well combine formal marketing strategies with technology are successful. Technology without formal marketing strategies or the vice versa negatively affect tomato farmers profitability. Tomato farmers should adopt formal marketing strategies and apply the latest technology. Introduction There is a plethora of literature on marketing strategies that accentuates the imperativeness of marketing functions in organizations. As a result, marketing practices of Small and Medium-sized Enterprise (SMEs), Large and Multinational Companies as well as Not-for-profit Organizations have interested researchers in our recent era. In recent years there have been signs of substantial research interest in marketing practices of SMEs (Sengupta, 2006). Most of these studies have indicated the role of marketing to be critical in the sustainability of the small firms (Sengupta, 2006). Marketing strategies are extremely vital to organisations corporate goals of achieving high revenue. Given that a firms survival depends on its capacity to create value, and value is defined by customers (Day, 1990), marketing makes a fundamental contribution to long-term business success. However, businesses that concern themselves with rigorous evaluation of marketing results are in the minority (Ambler, 2000). Researchers widely agree that marketing in small firms differ from that of their larger counterparts (Fillis, 2002; Gilmore et al., 2001; Hill, 2001a; Coviello et al., 2000). Small firm marketing has been characterised as haphazard, informal, loose, unstructured, spontaneous, reactive, as well as conforming to industry norms (Gilmore et al., 2001). Stokes (2000) adds that in small firms, marketing is used for the needs of the moment and only little attention is paid to plans, strategies and analysis. However, this is in contrast of marketing in large firms, which is seen as formal, planned and well structured. One reason for this difference is that small firms have certain limitations. Compared to their larger counterparts, small enterprises have limited resources related to finance, time and marketing knowledge (Gilmore et al., 2001). Consequently, complex theories and sophisticated processes seem to be inappropriate in small enterprises (Hogarth-Scott et al., 1996). Despite the differences, it has been noted that the basic marketing concepts, such as segmentation, customer orientation, targeting, positioning and seeking for competitive advantage apply to small as well as to large enterprises (Hogarth-Scott et al., 1996). According to Rolle (2006), in the light of the incidence of huge post harvest losses in Africa and new challenges faced under trade liberalization and globalization, serious efforts are needed to reduce post harvest losses, especially of fruits and vegetables. This would include linking operations and actors involved more closely and systematically, modernizing marketing infrastructure and technologies, capacity building of individual actors, and strengthening the policy or institutional settings for better marketing. Obviously, post harvest management determines food quality and safety, competitiveness in the market, and the profits earned by producers. The post harvest management of fruits and vegetables in most developing countries in the sub-region is however, far from satisfactory. The major constraints include inefficient handling and transportation; poor technologies for storage, processing, and packaging; involvement of too many diverse actors; and poor infrastructure (Rolle, 2006). Definition Most scholars on the theme of marketing strategy attempt defining it with broad encompassing concepts and statements. Baker (1978) considers it as being a broad means of achieving given aims. While Luck and Ferrell (1979) simply define it as being fundamental means and schemes. Kotler (1976) thinks it is the grand design to achieve objectives. Some of the definitions of marketing strategy by some scholars are based on marketing concepts such as the marketing mix, the product life cycle, market share and competition and positioning. Foxall (1981) defines marketing strategy as being an indication of how each element of the marketing mix will be used to achieve the marketing objectives. Chang and Campo-Flores (1980) proposed product strategy, the distribution strategy, sales promotion strategy and pricing strategy. While Jain (1981) agrees with them, Udell (1968) simplifies marketing strategy as price and non-price strategies. Kotler (1965) and Baker (1978) outline that; the marketing s trategy for a particular product needs should be modified as the product moves through the various stages of its PLC. Bloom and Kotler (1975) explain the issues involved in marketing strategy to be linked to the market share base. They suggest that a company can identify its optimal market share given a particular set of conditions. Once identified, it needs a strategy to achieve the optimum. In line with Buzzell, Gale and Sultan (1979), they agree that a company can choose to build, maintain or even reduce market share alternatively labelled as building, holding and harvesting. Another approach from the literature in the explanation of marketing strategy is the utilisation of the concept of positioning. Wind and Claycamp (1976) explain a products position as its overall situation in the market relative to its sales, market share and profitability. Positioning is the selection of a marketing from a range of alternatives (Cravens, 1975 ). Segmentation as a Marketing Strategy Some researchers consider skilful segmentation as marketing strategies and as such convince marketers to apply them. The goal is to find several homogeneous groups that differ maximally across one another. They suggest segmentation options and techniques. Dickson and Ginter (1987) convincingly argue that the demand functions should be the theoretical basis for segment definition. They add that other bases for identifying or defining segments will be useful only to the extent that they correspond empirically to these demand functions and lead to identification of the true market segments. Thus, the choice of segmentation variables and the relationship of these variables to the differences in demand functions determine how successfully distinct segments are found. Relationship Marketing as a Marketing Strategy Grà ¶nroos (1983 and 1980) develops the customer relationship life-cycle model, originally called the marketing circle, to cover the long-term nature of the establishment and evolution of the relationship between a firm and its customers. According to Grà ¶nroos (1989 and1990), to establish, maintain, and enhance relationships with customers and other partners at a profit, so that the objectives of the parties involved are met is relationship marketing. This is achieved by a mutual exchange and fulfilment of promises. Such relationships are usually but not necessarily always long-term. Establishing a relationship, for example with a customer, can be divided into two parts: to attract the customer and to build the relationship with that customer so that the economic goals of that relationship are achieved. Berry and Parasuraman (1991) propose that: Relationship marketing concerns attracting, developing, and retaining customer relationships. Gummesson (1994) proposes that: Relationship marketing (RM) is marketing seen as relationships, networks, and interaction. Sheth (1994) defines relationship marketing as: The understanding, explanation, and management of the ongoing collaborative business relationship between suppliers and customers. Sheth and Parvatiyar (1995) view relationship marketing as: Attempts to involve and integrate customers, suppliers, and other infrastructural partners into a firms developmental and marketing activities. An integral element of the relationship marketing approach is the promise concept which has been strongly emphasized by Calonius (1988). According to him, the responsibilities of marketing do not only, or predominantly, include giving promises and thus persuading customers as passive counterparts in the marketplace to act in a given way. A firm that is preoccupied with giving promises may attract new customers and initially build relationships. However, if promises are not kept, the evolving relationship cannot be maintained and enhanced. Fulfilling promises that have been given is equally important as a means of achieving customer satisfaction, retention of the customer base, and long-term profitability. However, some of the scholars have a different perspective of marketing strategy extending its boundaries to affect departments and units of the business. For instance, marketing strategy is viewed as a mechanism that not only guides the SBU in its relationships with its environment, but also influences and shapes its internal structures, processes, and operations (Hambrick, 1980; Miles and Snow, 1978). The Business Dictionary defines marketing strategy as a written plan (usually a part of the overall corporate plan) which combines product development, promotion, distribution, and pricing approach, identifies the firms marketing goals, and explains how they will be achieved within a stated timeframe. Various articles analyze marketing strategies of organisations (e.g. Shaw and Wong 1996; McBurnie and Clutterbuck 1987; Hooley and Lynch 1985; Lai et al. 1992; Siu 2000; and Siu and Liu 2005). Nonetheless, the majority of research concentrates on large firms and few on farmers especially tomato farmers. There are some pertinent questions that need further research. Our investigation sets out to analyze the marketing strategies of tomato farmers in the liberalized economy of Ghana. The specific objectives of study of our study are to: assess the marketing strategies of tomato farmers; establish the viability of the tomato farming; evaluate the impact of technology on profitability in tomato farming. The research also attempts to seek answers to the following questions. What marketing strategies are pursued by tomato farmers? How viable and is tomato farming? What is the impact of technology on profitability in tomato farming? The article is grouped into four main parts. The first part contains introduction including background of the study, the problem statement, objectives of the study and research questions. The relevant literature review and hypotheses are shown in the next section. Method adopted for the study, data and hypotheses testing are found in the third portion of the article. The last segment of the article covers findings, conclusions, and implications for business marketing practice. Literature and hypothesis Least successful Most successful Formal Marketing strategies without technology Formal Marketing strategies with technology Informal marketing strategies and lack of Technology Technology without formal marketing strategies Least successful Figure 1 Conceptual framework marketing strategy and technology diamond Figure 1 above describes a model of marketing skills with technology being complementary variables for the success of marketing tomatoes. Thus, H1 Formal Marketing strategies with technology will positively affect tomato farmers profitability. H2 Technology without formal marketing strategies will negatively affect tomato farmers profitability. H3 Informal marketing strategies (head vending, open market display vocal announcement etc.) and lack of Technology will negatively affect tomato farmers profitability. H4 Formal Marketing strategies without technology will negatively affect tomato farmers profitability. In part as a consequence of structural adjustment, import quotas in Ghana were abolished in 1992 and tariffs for imported agricultural produce have been reduced to 20 percent. As a result, tomato paste imports into Ghana amounted to over 78,000 tons of paste per year of which 12,000 tons were exported after they were repackaged. This suggests domestic tomato paste consumption in Ghana of around 66,000 tons in 2007. Available figures indicate that from 1991 to 2002 the quantity of imported tomato paste rose from 3,600 tonnes to 24,077 tonnes. In addition the value of tomato paste imports also rose from US$5.3 million to US$17.5 million over the same period (Meenakshi, 2006). (Trusty Foods Limited) TFL has alleged that importers use under-invoicing to compete in the Ghanaian tomato paste market and this enables them to command a larger market share. Available evidence suggests that so dramatic has this rise been that Ghana currently ranks second as a destination for imported tomato pas te (Meenakshi, 2006). The import surge has been such that trigger volumes were breached in 2000 and 2002. Major exporters of tomato paste to Ghana from 1999 to 2003 have been Italy (36%), China (16%), USA (8%), Spain (7%), Turkey (7%), Greece (6%), Portugal (5%) and Chile (5%). The quantity of imported tomato paste rose from 3,209 tonnes in 1998 to 24,077 tonnes in 2002. As a result, the potential growth of the domestic tomato sector has been hampered. Elizabeth and Shashi (2010) however think the local industry cannot satisfy the demand for tomatoes. At current market prices for tomato, domestically produced paste typically will not be competitive with imported paste from the EU and China (Elizabeth and Shashi 2010). They find out that Ghana has neither sufficient supply of fresh tomatoes, nor sufficient processing capacity even if production of fresh tomato increased, to supply the market at current demand. Ghana has a total processing capacity of 1200 tons of fresh tomato per day (500 tons at Trusty Foods and Northern Star, and 200 tons at Afrique Link Ltd in Wenchi). They conclude that Ghana would not be able to produce locally all the tomato paste that is currently imported for domestic consumption, using the three existing large processors. Boateng (2011) finds that Ghanas tomato industry has expressed concern about developments in the import of tomatoes and tomato paste. The National Tomato Traders Association (NTTA) has alleged tomato imports from neighbouring Burkina Faso in particular pose a threat to their livelihoods. Morris and Brady (2004) found that many small farmers, increasing profitability may result from the development of non-traditional agricultural enterprises, non-traditional crops, markets, and/or adding value to products may be the key in todays agriculture. Thus the production of different crops, and/or improving some foods, from simply marketing them raw to preparing them in different forms, and therefore adding value to them, appears to be a promising alternative for many growers. In the agricultural sector adding value can contribute to farmers maximisation of their produce, both in quantitative as well as in qualitative terms, while at the same time they benefit commercially. Not agreeing entirely with earlier researchers, Born and Bachmann (2006), realise that adding value to farm produce, while not a panacea to cure existing food-related challenges, can provide some relief, either directly or indirectly to many farmers. In commercial terms, adding value can take place at farmers markets, where farm operators can avoid middlemen and maximise their sales (Kirwan, 2004 and Abel et al., 1999). In this regard, Brunori and Rossi (2000,) found that in some communities, selling directly to consumers allows farmers to employ more family labour and increase the value-added on the farm. Along these lines, Born and Bachmann (2006) indicate that there has been a tremendous growth in adding value to raw agricultural products, and that value-added products can make a positive contribution to the community (Born and Bachmann, 2006). The process of adding-value to foods can be as simple as packaging lettuce or other foods, however, many other forms exist: food processing and marketing (Falk, 2002), distributing, cooking, combining, churning, culturing, grinding, or labelling (Born and Bachmann, 2006). Adding value to foods can increase food variety, as well as food availability, particularly when fruit, vegetables and other food leftovers that otherwise would be discarded are further processed into conserves, pickles, sauces and many other varieties of food products. Fulton (2003) explains that increasingly, farmers are creating producer alliances with other growers and investing in value-added business activities as a marketing strategy. In the study of Hee and Jae-Eun (2011) they found that organic food retailers develop effective marketing strategies emphasizing ecological beauty or product safety to satisfy the values of potential consumers. The study also suggests that these retailers try to change consumers perceptions of higher prices to affordable prices using marketing strategies (e.g. discount, advertisement, new product development), which make consumers believe that they are capable to buy organic personal care products. Organic personal care product retailers attract potential consumers by displaying their products near the organic food sections at a grocery store. Organic personal care product retailers develop combine management activities called co-marketing with organic food product retailers. In addition, food networks is another strategy. Renting et al (2003), realise that some UK supermarkets buy and add value to fresh produce bought from farmers, including in the preparations of fresh salads and pies (Fearne and Hughes, 1999). In this process, consumers are introduced to local produce and presented with the products transformation into meals for their convenience and delight. Despite these proactive efforts by some supermarkets, such as in improving quality and safety standards, or in purchase integration and consolidation (Reardon et al., 2003; Weatherspoon and Reardon, 2003), large supermarkets have also contributed to major negative impacts among small, independent food growers. For example, in some cases supermarkets presence has resulted in the exclusion of small farms (Reardon et al., 2003; Weatherspoon and Reardon, 2003), squeezing and threatening the very existence of this group of food producers. With regard to promotion, print media like teen magazines as well as magazines dealing with sports or animals, represent an appropriate communication channel for directly addressing juveniles (Angelika and Ulrich, 2011). In comparison to the communication channel; television, print media mainly have the advantage of being more affordable (Dammler et al., 2000) for producers of organic products as many of these are small- or medium-sized companies. In general, print media only reach smaller groups of people and their stimulus is less intensive. However, it can be applied efficiently to systematically address target groups with high involvement for particular topics (Dammler et al., 2000). In order to enhance a positive image of organic products furthermore, testimonials, such as celebrities from music, movies, television or sports represent relevant persons of identification were utilized in ads (Blackwell et al., 2006). Communication measures should increasingly encompass those channels that attract customers: chat rooms, weblogs and podcasts. Communication with juveniles is seen as one of the most promising and challenging marketing measures of the future in order to increase their involvement in organic food (Niessen, 2010). In countries with successful domestic tomato processing, the fresh and processed markets may be fully integrated or fully or partially separate. In the US, the fresh and processed markets are completely separate and so tomatoes for each can be considered as separate commodities (Allen 2008). Tomatoes for processing typically have a higher percentage of soluble solids and are grown under contract between growers and processors. This market can be characterised by extremely high yields and low prices. In contrast, fresh tomatoes are sold on the open market and prices are higher (USDA 2009). For example, in 2007, farmers in California were paid as little as 3 cents per pound of processing tomatoes, while nearby heirloom tomatoes were selling for $2.50 per pound at the farm gate (Allen 2008). However, in most developed tomato sectors, tomatoes for processing and the fresh market are somewhat integrated (USDA 2009). For example, in Turkey, tomatoes for processing tend to be grown on small farms with 80% involving contracts between the farmer and the processor prior to planting. In Mexico, most of the countrys processing tomato production is in Sinaloa and so is spatially separated. However, product moves between fresh and processed markets according to relative prices (Cook and Calvin 2005). Pricing Strategies According to Pitt et al. (1997) price management includes a large number of decisions. Firms make decisions regarding price objectives, overall price strategy, structural questions regarding product line and market segment price differentials, the employment of various types of price promotions and discounts, and the establishment of specific price levels for individual products and services. An observation of pricing decisions in many companies in markets and countries around the world suggests that a firms pricing actions have at least four key underlying dimensions. The first of these is the extent to which pricing decisions are cost-based versus market-based. Cost-based pricing finds management placing far more emphasis on covering its own costs than on other determinants of price (e.g. demand conditions, competitive market structures, company marketing strategy, etc.). It typically involves a reliance on some sort of cost-plus, keystone, or target return formula. Market-based pricing is more customer-centred; wherein the principal purpose of price is to reflect the amount of value the customer is getting from the firms total product and/or service offering (Pitt et al, 1997). The second component is concerned with whether pricing is more risk-averse or risk-assumptive. Risk-averse pricing represents a conservative approach. Prices are modified only when absolutely necessary, price levels are kept in close proximity to those of competitors, and the price structure is kept as simple as possible. The main characteristic of the pricing strategy is a reluctance to rock the boat. Risk-assumptive pricing finds managers employing pricing schemes that are more novel, untested, and that have the potential of producing losses in revenue to the firm. However, there is a calculable probability of greater payoff should they succeed (Pitt et al, 1997). Again according to Pitt et al. (1997) the third component emphasizes whether a firms pricing is done in a more reactive or proactive manner. Reactive pricing involves mimicking the price moves of competitors, adjusting prices only after a change in regulations or a new technological breakthrough that radically affects costs, and so forth. Proactive pricing describes the firm that takes a leadership role not only in changing price, but in being the first to introduce new pricing structures and payment schemes. It also reflects more aggressiveness in pricing, as well as speed or quickness in adjusting prices to reflect new opportunities. The fourth underlying component is the extent to which management emphasizes standardization versus flexibility in pricing. Standardization is reflected in a tendency to charge a universal price for ones product or service regardless of the user, the buying situation, or environmental (including competitive) contingencies. Flexibility, alternatively, finds the company varying prices based on segment or user elasticity, time and place of purchase, as well as in response to opportunities for product or service unbundling or bundling, and anticipated or actual moves by competitors, among other factors (Pitt et al, 1997). There may well be other underlying dimensions which characterize a firms pricing behaviour, (e.g. an ethical dimension, although ethics in pricing are not all that well-defined). These dimensions above clearly interact with each other. Thus, being more proactive with ones pricing actions may entail greater risk. The success of firms in virtually all industries is increasingly dependent on their ability to engage in pricing that is market-based, risk-assumptive, proactive, and flexible. We refer to this combination of elements as entrepreneurial pricing (Pitt et al, 1997). Methods The descriptive study was adopted for the purpose of this research. Empirical data in the form of both quantitative and qualitative data was gathered. Tomato farmers whether large scale or subsistence farmers were the target because they produce the tomatoes for consumers and supply the industry with the chief raw material, (tomatoes). Their marketing tactics and level of technology were assessed through questionnaires. Wholesale buyers and sellers (the market queens) form part of the tomato industry because they purchase from the farmers (production unit) and sell to retailers who are in contact with individual consumers. Data from them made the study complete. The Northern Star Tomato Company Limited (NSTC) has a stake in the industry because it also buys tomatoes from the farmers to process them into paste. Information from them also made the findings of the study complete and unbiased. Though very difficult to estimate as the 2010 population and housing census were inaccessible at the time of this research, according to the 2000 census, the region had a population of 920, 089 making it the ninth most populous region in Ghana (Ghana Statistical Service 2000). The major occupations in the region were; agriculture and related workers (66.4%), production and transport equipment workers (14.7%), sales workers, (9.6%), service workers (4.0%) and professional, technical and related workers (3.8%). In all the districts, agriculture and related workers are the single largest occupation. Approximately 611,000 people were farmers. It was difficult to determine the number of tomato farmers from this population. The researchers sampled 260 tomato farmers, 60 tomato traders and 10 workers at the Northern Star Tomato Company Limited (NSTC). Convenience sampling was appropriate for the tomato farmers, wholesale buyers and sellers (the market queens) and the retailers while both convenience and purposive sampling was adopted for the top management of Northern Star Tomato Company Limited (NSTC). Purposive sampling provided us with in-dept information sought after. Thus the top management of the Northern Star Tomato Company Limited (NSTC) was targeted with purposive sampling while the workers sampled conveniently. Research Instruments Apart from questionnaires that gathered data from the tomato farmers, wholesale buyers and seller (the market queens) and retailers, semi-structured in-depth interview was suitable for the workers of Northern Star Tomato Company Limited (NSTC). Literature review also deeply explored into the marketing strategies of the tomato industry in the Upper East Region of Ghana. Both open and closed ended questions form the questionnaires. There were two different sets of questionnaires for the farmers, the wholesale buyers and sellers. The first part of the questions generally boarded on demographics of tomato farmers and traders. The last two sections sought to measure the marketing skills and level of technology of the farmers. These were interviewer administered because many of the respondents were illiterates. Questions were even interpreted in to the language understood by the respondents. On the other hand, those who were able to read and answer the questions were self-administered. Likert scale was adapted to measure opinions on Marketing strategies and level of technology of tomato farmers. Thus opinions were measured with 5-point scales ranging from 1 (total disagreement) to 5 (total agreement). For the management of the Northern Star Tomato Company Limited (NSTC), an in-depth interview was appropriate as this enabled the researchers to probe deep for rich data. With an interview guide and the 5-point scales ranging from 1 (total disagreement) to 5 (total agreement), data collected with this tool was effective and successful. The target population was served with introductory letters from the Department marketing and Corporate Strategy Kwame Nkrumah University of Science and Technology (KNUST). This and the professional approach by the researchers, assured respondents of their confidentiality. Averagely, detail data was willingly given for the success of the study. Marketing strategies- market research, segmentation, targeting, positioning, relationship marketing IMC tools: advertising, promotion, public relations, internet marketing etc. Technology- modern farming implements and practices (fertilizers, weed killers irrigation facilities etc), haulage, processing and storage. Explanation of Measurement Item Marketing strategies: MS1: Conducting marketing research periodically increases profitability. MS2: Segmentation, targeting and positioning are successful marketing strategies. MS3: Relationship marketing everlasting business relationship with customers. MS4: International marketing strategies increase market share. The four Ps in marketing: 4Ps 1: Enhanced product quality has preferential advantage. 4Ps 2: Pricing policies determine the purch